Liquid launched another campaign for United Airlines on 26th September – their annual sales blitz to the travel trade and corporate TMCs – focusing on getting out the message of the the recent merger of Continental Airlines with United.
The biggest challenge was to incorporate the merger message and the United brand, but remain engaging to the audience, which we solved through an innovative printed piece incorporating postcard clues and answer stickers to create an individual online entry code to win flights and experience vouchers.
The campaign, “Discover United. Discover the Americas”, was rolled out across the UK and Ireland for two weeks, incorporated evening events and challenges, along with print, online data capture, giveaways, prizes and sales team uniforms.
