With the world wide launch of the world’s first binoculars with full HD and 3D record functionality, Sony appointed The Liquid Way to provide design and build services for a four-venue exhibition roadshow that brought the new Dev-3 & Dev-5 binoculars to the UK press and public alike.
Liquid were briefed to design a stand that could be installed at four diverse venues including the Sony HQ in Weybridge, the London Wetlands Centre in Barnes, the British Birwatching Fair in Rutland and finally a permanent installation at a retail store in Burgess Hill.
Central to Liquid winning this brief was the development of a stand design that clearly reflected the USPs of the product as well as providing strong return on investment and reusability across all four installation sites.
The Liquid team working on this project included Account Manager, Ben Akroyd and creative design by Ian Thomson.
