An integrated campaign by Liquid to drive PR, store footfall and sales of UNIQLO’s HeatTech product launched today at their Oxford Street flagship store and online.
As a result of the activity store sales of HeatTech increased by 65% and overall sales rose by 25% in a recession! PR reach was 18 million including online, broadcast and print. Highlights included Grazia, This Morning, The Sunday Times, The Independent, The Observer and the Daily Mail.
