Brewer Anheuser-Busch InBev is increasingly looking to digital platforms, especially social media, to reach beer drinkers and is often seeing better returns on investment there than from television a leading executive has said. Lucas Herscovici, vice president of digital marketing, North America, told MediaPost that the company had been able to show that “for […]
Earlier this month, Twitter announced Twitter timelines, a new tool called that might get brands interested for its storytelling potential. Though long a premiere destination for brands looking to engage with consumers, Twitter hasn’t been the best place to tell comprehensive narratives native to the platform. After all, a brand’s Twitter profile usually contains a jumble […]
Pinterest now allows you to create “Place Pins”, which enables users to pin photos to a map to plan and document their travels. This new feature is a first effort to make Pinterest more useful for travel. After Pinterest noticing, that Pinners create more and more boards around the vacations they’re planning, special places near […]
For the past year, Liquid have had the pleasure of supporting the Honeypot Children’s Charity, a fantastic organisation dedicated to enhancing the lives of vulnerable children and young carers, aged five to twelve.
The retail environment has changed beyond recognition over the last five years. Not only has online shopping become mainstream, but the tough economic times have challenged the very viability of many stores and chains.
Twitter today announced that small- and medium-sized businesses in the UK, Ireland and Canada will now be able to make use of its self-serve advertising platform.
While we are going to see budget shift significantly from offline efforts to online campaigns, there is still going to be a ton of money going into offline ads.
It’s a simple idea: Take a candid portrait of someone on the street, and tell an authentic story about his or her life.
What buttons are seen more than 22 billion times every day, embedded on 7.5 million websites?
B2B brands are not communicating effectively with clients via social media, even though many business people want to hear from them and think it important they do so.
Advertising is the lifeblood that powers the Internet.