Disney is ramping up its digital campaign for Pixar‘s next animated release Brave with a cheeky faux-advertisement showcasing some of the apparel in the film. Brave takes place in 10th century Scotland and follows Merida (voiced by Kelly Macdonald), a skilled archer who is determined to challenge traditions and customs by taking fate into her [...]
London’s skyline has been transformed by architect Renzo Pianohas. The Shard stands at 306m high, an 87-storey tower! Photographer Paul Raftery in collaboration with director Dan Lowe created this timelapse film showing the final weeks of construction of The Shard tower in London Bridge, the tallest skyscraper in the United Kingdom. It was shot over many [...]
At a recent design expo held in Milan, Ikea gave out branded cameras in its welcome press kit to media attendees. The simple cardboard camera has a built-in memory that can store up to 40 digital photos and has a USB port so you can transfer the photos to your computer. Once you’ve reached 40 [...]
Puma in Mexico wanted to showcase their super fast running shoes so they encouraged customers to shop as quickly as possible by incentivising speedy shoppers with a discount in a campaign named “The World’s Fastest Purchase”. As shoppers entered the store they were prompted to push a big red button that started a timer on [...]
For those of you looking for your next adrenaline fix, we think we have found the thing for you!
Here’s another great campaign from Coca-Cola in Argentina, ‘The Cheering Truck’. The brand’s well known red truck has been fitted with a recording booth and has been traveling all over Argentina collecting the cheers of football fans to support the Argentinean team. The truck drove through 19 provinces in Argentina, stopping in selected areas inviting [...]
As part of G-Technolgy’s strategy to engage audio content creators, the Liquid team recently arranged for G-Technology to sponsor Outlook Festival’s Producer Competition on SoundCloud. In exchange for G-Technology providing a G-SPEED Q for the overall winner and a G-DRIVE Slim for the runners up, Liquid negotiated that the competition be called ‘Outlook Producer Competition [...]
Decode: Digital Design Sensations showcases some interesting digital exploration around three themes: Code looks at constantly fluid and ever-changing works, interactivity is directly influenced by the viewer and network presents digital traces, looking at how advanced technologies and the internet have enabled new social interaction and self-expression. I particularly liked the entrance/exit tunnel of digital [...]
The Advertising Association have created an awareness campaign for the Copenhagen summit. Entitled “Hopenhagen” it was launched by Ban Ki-moon at the Cannes advertising festival in June. A very worthy cause and nice creative but I was a bit disturbed by the “Partners” – Coca Cola, SAP, Siemens, Gap, BMW and DuPont? Sponsoring a Climate [...]
We were blown away by “Mother Courage” at The National Theatre. Staging is suitably Brechtian with stage hands and crew forming part of the cast and scenes ranged from minimal black type on fabric to digital projection. Awesome performances by the lively Fiona Shaw (surprisingly no sign of a safety harness in her jaunts around [...]
Recession, unemployment, swine flu – it’s enough to get you down. Not so the great British spender. According to research by Abbey and Post Office Financial services UK consumers are still craving their little luxuries as an antidote to the current gloom – shaving £10 off their monthly grocery bills and spending it on non-essentials [...]
As the Chancellor’s Budget last week confirms that we are now all in hoc for many years to come, marketing managers are struggling to get to grips with the shift in their consumer’s mindset as they react to the current economic downturn. There is an urgent need for brands to recognise this consumer ‘cocoon’ state [...]
