New Arrival

The Liquid Way is pleased to announce the arrival of Matt Hopkins in the role of senior designer. Matt's previous roles at both Landor and Wolf Ollins will serve him well as he tackles the complex brand communications problems of our ever-growing client base!

More than skin deep

We are delighted to have been selected to work with luxury spa and skincare brand ESPA. The exciting brand work will be on the shelves from February 2008.

Adapt branding grows

Having successfully created the brand identity for Virtual Network Operator Adapt, our remit with them took another turn this month to one of implementation. We have been selected to provide a number of communications pieces including a corporate brochure, postcard mailer and online advertising. A quarterly customer communications and a customer referral campaign will follow early in the New Year. The success of the initial brand campaign has cemented our standing with this client and we are looking forward to offering even more support over the coming months as they continue to grow.

Meridian turns up volume

Premium audio brand, Meridian Audio, has selected The Liquid Way to help it raise brand awareness and clearly define its position within the AV market. Having recently come under new management, Meridian is committed to improving its brand equity — our work will help it to get its message out there — loud and clear!

Bentley event returns

Building on our successes over the last two years, we have once again been selected to design and produce the Bentley Motors Annual Associates Briefing. The event, for over 4,000 staff, will take place early in 2008.

On Demand online

The Liquid Way today launched the new On Demand website. The new site builds on the corporate identity work undertaken by Liquid last year and aims to help position On Demand as a global player in transactional TV. See more www.ondemand.co.uk

Big presence at Business Travel Show

The Liquid Way records another great win in the travel sector, having been selected to design and implement the exhibition presence for Carlson Wagonlit (CWT) at next year's Business Travel Show. CWT has one of the largest presences at the show — one that The Liquid Way has worked at for over seven years.

New sector haul

A new win for us in a completely new sector: The Liquid Way was appointed to provide a suite of new marketing collateral for this industry leader. Marlow Ropes provides top-of-the-range (you guessed it) ropes to the Industrial, Defence and Marine industries.

Talking Business with Avenir

The Liquid Way today helped Avenir Telecom launch its latest B2B proposition, with a new DM piece targeting IT resellers with a unique mobile connectivity offering. Advertising and a launch event will follow in early 2008.

Highly commended

Liquid have been awarded the accolade of highly commended in the recent Brand Experience Awards, category of best generation of PR, for the launch of Cardinal Place, the Land Securities retail development. The September 2006 launch was featured on both Capital Radio (with an audience reach of 200,000) and on Jonathon Ross's Saturday morning show with a further reach of 1.2 million. Print circulation reached 329,455 with overall circulation, including web, listed at over 770,000.

We're getting bigger

Liquid are pleased to welcome two new staff to the team; Julian Thomas joins us as Client Services Director with over 16 years of experience with brand agencies such as Interbrand and Design Bridge; and Lizzie Mildinhall joins the Account Management team with particular bias towards live events.

Start spreading the news

Liquid are commissioned by American Airlines to promote their new Stansted to New York routing to both Business and Leisure targets. Media will include a wide range of channels including radio, direct mail and face-to-face.

Trade campaign for Qantas

Liquid completes work on a six-week trade campaign for Qantas Airways targeting travel staff with key messages around their on-board product and network. The campaign will run with trade-journal partners TTG until the end of September with an incentive to win a shiny red Qantas Vespa.

Summer at Cardinal Place

Liquid launches a full programme of summer events for Land Securities designed to attract shoppers to their Cardinal Place retail destination in West London. Activity kicks off with ‘On your Bike’, a virtual cycle race taking place during the Tour de France - and continues with a series of events throughout the summer including a mini-farm and circus skills workshop.

We took American Airlines to Europe, now we're taking it to America

This month saw the completion of a 17-date European tour showcasing American Airlines new business class product to journalists, travel buyers and top tier travellers. The mobile unit visited nine cities including Brussels, Frankfurt, Paris, Rome and London. Integrated support included an email invitation to guests linked to a microsite enabling visitors to pick the venue and visiting time that best suited them. The campaign was so successful we are currently looking at replicating the activity in the US.

Brightening up the day

Liquid have brightened the working day for 60 call centre staff at Phones 4 U in Stoke with a full refit of their office environment. Our brief from Samsung Mobile, sponsors of the Phones 4 U environment, was to 'brighten the workers day and be creative' – two things that we adore! The completed project was handed over to the client today. Initial feedback was 'They are loving it'!

Major Hitachi event win

Liquid are awarded a major new contract with Hitachi Europe Ltd, to design and produce a live event – to be executed in London and Paris in 2008. The project, against competition with three London-based agencies, was won based on our strategic integrated thinking and strong interactive creative.

Be the First

The Hitachi European Dealer event went live today in Estepona near Marbella. Liquid created a themed and branded environment including theatre area and exhibition area for 900 guests from five countries over four days. Our theme of 'Be the first', referred to Hitachi's pioneering spirit in the sector and the many new launches to be announced at the event. The project included an invitation, set, exhibition and all printed material.

On brand with David Salisbury

Liquid are appointed by leading bespoke hardwood conservatory company David Salisbury to undertake a complete brand audit and review. This initial phase, in partnership with PR agency Sidhu & Simon, will be completed in Autumn 2007 with a full through-the-line comms rollout in early 2008.

Gone to the dogs

"You blew the others out of the water, it really was one of the best presentations I have ever seen." The words of Samsung confirming that we had won the contract to design and manage the whole of their sponsorship programme at the Crufts Dog Show 2007. The project includes theming, consumer press advertising, a double deck exhibition stand and onscreen media.

See the results for yourself

Bentley Associates Event

Liquid complete the 2007 Annual Associates Event for Bentley Motors today. The event, devised, designed and produced by the Liquid team for a second year running, was – in the words of Bentley CEO and Chairman Dr. Paefgen "the best ever". The event to 4500 Bentley staff was held at Bentley Motors headquarters in Crewe.

Border Oak

Liquid have been awarded the contract to design the new introductory brochure for premium house builder and regular Grand Design participants Border Oak Design and Construction. Border Oak are leaders in the green oak frame construction business, a company where craftsmanship, design, detail and passion are all key to their offering.

Taking B&O there

Liquid are commissioned by Bang & Olufsen to create a global direct mail piece for their premium TV – the BeoVision 7. The campaign, launching in February 2007 will drive new customers to dealerships with a competition and gift incentive around the 'Hygge' hotel guide, also created by Studio Liquid.

This is Different

The Bang & Olufsen commissioned album by Grammy award winning producer, Kipper, is released today with cover concept and photography by Del. Pick up a copy at any B&O store or try and win a copy by going to Sting's site:

www.sting.com/news/news.php?uid=4760

Mnet rebrand

Having been awarded the rebrand for Mnet we were confirmed this month as their chosen design partner for all launch activity. Scope includes website, welcome packs, brochures and advertising.

See the results for yourself