In their push into the luxury hotel sector, Bang & Olufsen came to us with a challenge: How to make their audio-visual products an attractive proposition in a sector driven by price.

Our answer was to create a coffee table-style hotel guide book exclusively promoting hotels around the world which featured B&O and which also shared their brand values of quality, attention to detail and a desire to leave an indelible impression on the hearts and minds of their customers.

In researching a name for the guide we came across the Danish word ‘hygge’. Though with no literal English translation, its essence expresses a strong sense of belonging – the emotion of feeling at home amongst a close circle of friends. The ‘Hygge hotel guide’ was born.