Posts tagged in: 3D Creative
Advertising campaigns displaying above-average levels of creativity deliver a greater impact on sales than their less engaging alternatives, research has revealed. Werner Reinartz and Peter Saffert, of the University of Cologne, compared 437 campaigns from 90 brands in ten FMCG categories in Germany, assessing creativity in terms of originality, flexibility, elaboration, synthesis and artistic value. [...]
Once again we’re helping Continental Airlines with their stand at BTM. This year we’re focusing on the merger of Continental with United and raising awareness of what is now the world’s largest airline. Ian, our Senior 3D Creative, proposed high level branding with overlapping arches to convey the joining of two major airlines, with each [...]
