Sony Imaging exhibition stand – for a fast-moving world in 3D

The Challenge:

The Digital SLR team at Sony asked Liquid to provide a full service solution to their attendance as an exhibitor at Focus on Imaging 2011. The show is Europe’s largest consumer imaging show, held at the NEC, Birmingham and attracting 37,000 customers over four days.

The Liquid Way:

Liquid’s design included 50 multicoloured kites that flew over the stand drawing the customer’s attention from the furthest reaches of the exhibition hall. To allow the stand visitors to experience the 10 frames per second high speed functionality of the award winning Sony Alpha range, Liquid’s team of performers somersaulted, juggled and flipped along the central 12m catwalk to the stand.  A bank of vibrantly coloured butterflies hovered about the 3D zone of the stand to allow visitors to see for themselves the cutting edge functionality of the new Sony range of 3D cameras.

Liquid Results:

The stand design drew a lot of traffic with its high level branding and vibrant look and feel resulting in Sony receiving a ‘Highly Commended’ show award.

The Liquid Way have been commissioned to create further event experiences for Sony UK.

Photo credit: Richard Jankowski