Launch of new brand for IT managed services company
Mnet began in 2001 as the IT division of a larger company. Following a management buyout in 2006 The Liquid Way was chosen to create a new brand and positioning in line with the vision of the new company.
The Liquid Way
Following an extensive brand audit with the new board of directors, Liquid created a full brand toolkit including market positioning and brand mission, vision and values. We then created a new “adapt” brand marque which positioned them as unbiased and flexible solutions providers in the fast changing IT services marketplace – attentive to the needs of their customers and flexible to adapt to their customers’ ever changing needs.
The project delivered not just a logo marque but a company personality and philosophy which was carried through to tone-of-voice, online and direct mail promotion, collateral and even the interior design of the company headquarters.
Our approach has been truly transformational and the new brand proposition has become a central focus for the ongoing success and expansion of the business as it has grown through acquisition and focused its business on the Managed Services sector.