Launch of Bankside retail and office development in London

The Challenge

Launch ‘Bankside’ – a Land Securities mixed retail and office development on London’s South Bank ‘behind’ the Tate Modern.
Attract local office workers and Tate visitors.

The Liquid Way

Given the urban and edgy nature of the location, Liquid decided to create a street party with a difference. The edgy celebration brought together street dancers, beat boxers and graffiti artists to showcase the positive side of urban life and celebrate what makes the location special.

Liquid Results

The event was featured in both London Lite and Metro plus on-line event guides. Press coverage alone returned an ROI of over 190%.