Liquid give Samsung Air Conditioning a boost at the UK RAC show

The Challenge

Promote this relatively new Samsung division
at the RAC exhibition in the UK.

The Liquid Way

A pre-show direct mail attracted targeted installers and engineers to a stand space dressed with Samsung Electronics products – enhancing the attraction of the relatively young air con division through leveraging the parent brand.

Our research identified the flexibility of the Samsung air conditioning system as a major attraction to the target audience. So for the exhibition we created a ‘virtual hotel’ – one location where all types of air conditioning come together across bedroom, dwell, bar and retail needs.

An on-stand demo video showed the easy-install benefits
of Samsung with one actor playing the
roles of specifier, hotel manager, engineer and customer.

Liquid Results

Over 1800 leads were generated at the show, an exhibition best for Samsung.