Wii Olympics drives footfall for Land Securities

The Challenge

Raise awareness, drive footfall and increase dwell-time at the Cardinal Place retail development in West London.

The Liquid Way

The activity was scheduled to take place during the Beijing Olympics so we decided to bring the Games to London with the Cardinal Place Wii Olympics.

We created 3 interactive Olympic sets equipped with Nintendo Wii’s where visitors were able to compete in boxing, swimming and track events.

Liquid Results

Marked increase in frequency and footfall from local residents and office workers in the retail development.